Seminars & Workshops
Practical business training for entrepreneurs, available as webinars, in-person seminars, lunch-and-learns, and extended workshops. Select a category below to explore available programs.
Business Basics
Making Your Business Memorable: The Art of the Elevator Pitch
When someone asks "What do you do?" many business owners struggle to give a clear and memorable answer. In this session, you'll learn how to craft a concise elevator pitch that communicates what your business does, who you serve, and why customers should care.
Participants Will Learn How To:
- Structure a clear and concise 60-second elevator pitch
- Communicate what their business does and who it serves
- Highlight their unique value in a simple, memorable way
- Deliver their pitch confidently in networking and business settings
- Adapt their pitch for different audiences and situations
Pricing available upon request
The Entrepreneur's Confidence Toolkit for Presentations and Pitches
Whether you're presenting your business idea, pitching a new opportunity, or speaking to a group of customers, confidence and clarity make a powerful difference. In this seminar, entrepreneurs will learn practical preparation techniques that help organize ideas, reduce speaking anxiety, and deliver presentations that engage audiences.
Participants Will Learn How To:
- Organize ideas into a clear and structured presentation
- Reduce nervousness and speak about their business with greater confidence
- Use simple presentation frameworks to communicate their message effectively
- Engage audiences when presenting their business or ideas
- Prepare for pitches, meetings, and public speaking opportunities
Pricing available upon request
Business Model Canvas: Designing a Clear Plan for Your Business
The Business Model Canvas is a powerful tool that helps entrepreneurs quickly visualize how their business works. Instead of writing a lengthy business plan, the canvas allows you to map out key elements such as your customers, value proposition, revenue streams, and operational activities on a single page.
Participants Will Learn How To:
- Understand the nine building blocks of the Business Model Canvas
- Clearly define their value proposition and target customers
- Identify key activities, partners, and resources needed to operate their business
- Map out revenue streams and cost structures
- Use the canvas as a practical tool to refine and communicate their business model
Pricing available upon request
Pitch Prep: How to Create and Present a Winning Business Pitch - New for 2027
A successful business pitch requires more than a great idea — it requires the ability to quickly communicate the opportunity, demonstrate market understanding, and give an audience a reason to believe in the business.
Pitch Prep gives entrepreneurs a practical framework for developing and delivering a strong pitch, covering what belongs in the presentation, how to structure it into a persuasive story, and how to design slides that support rather than overwhelm the message.
The seminar also addresses delivery — opening with impact, managing time, and preparing for questions. Designed as a companion program for entrepreneurship courses and local pitch competitions, it helps participants move from having a business plan to confidently presenting the case for their business.
Participants Will Learn How To:
- Identify the essential components of an effective business pitch
- Structure a compelling problem–solution–opportunity story
- Communicate their target market, competitive advantage, and business model
- Design presentation slides that strengthen rather than distract from their message
- Develop a clear ask and prepare for questions from judges or stakeholders
Pricing available upon request
Customer Relations
Handling Customer Complaints Like a Pro
Every business encounters unhappy customers at some point. How you respond in those moments can determine whether you lose a customer — or earn a loyal one. In this session, small business owners will learn practical techniques for managing customer complaints calmly, professionally, and effectively.
Participants Will Learn How To:
- Respond to customer complaints calmly and professionally
- Use active listening to understand the customer's concern
- De-escalate emotionally charged situations
- Communicate solutions clearly and respectfully
- Turn negative interactions into opportunities to build customer loyalty
Pricing available upon request
⭐ Popular Seminar
Creating Memorable Customer Experiences
Great businesses don't just deliver products or services — they create experiences customers remember. In this seminar, small business owners will learn how thoughtful customer experiences can strengthen loyalty, increase repeat business, and generate powerful word-of-mouth marketing.
Participants Will Learn How To:
- Understand the key moments that shape a customer's experience
- Identify opportunities to improve the customer journey
- Create consistent service experiences across their business
- Encourage repeat customers and positive reviews
- Turn satisfied customers into enthusiastic advocates for their business
Pricing available upon request
Managing a Business
The Entrepreneur's Weekly CEO Meeting
Many entrepreneurs spend most of their time working in their business instead of working on it. The Entrepreneur's Weekly CEO Meeting introduces a simple system that helps business owners step back, review performance, prioritize important work, and make better decisions.
Participants Will Learn How To:
- Conduct a structured weekly review of their business
- Identify the key numbers and activities that drive business performance
- Prioritize the most important tasks for the upcoming week
- Step out of day-to-day chaos and think more strategically
- Build a simple routine that helps them lead their business more effectively
Pricing available upon request
Time Management for Entrepreneurs
Running a business often means juggling marketing, customer service, finances, and daily operations — all at the same time. Without a clear system for managing priorities, it's easy for entrepreneurs to feel overwhelmed and constantly busy without making real progress.
Participants Will Learn How To:
- Identify and prioritize the most important tasks in their business
- Reduce distractions and improve focus during the workday
- Use simple planning systems to manage daily and weekly priorities
- Avoid common productivity traps that slow entrepreneurs down
- Create routines that support consistent progress and better work-life balance
Pricing available upon request
Designing Systems That Save Time
Many small business owners spend too much time solving the same problems over and over again. Simple systems can help eliminate this frustration by creating consistent ways to handle routine tasks. In this seminar, participants will learn how to design practical systems that make daily business operations more efficient.
Participants Will Learn How To:
- Identify repetitive tasks that can be improved with simple systems
- Create checklists that improve consistency and reduce mistakes
- Develop basic standard operating procedures (SOPs) for common tasks
- Use simple automation tools to streamline routine work
- Build repeatable processes that make the business easier to manage and scale
Pricing available upon request
Managing Employees
Employee Engagement: Building a Motivated Workforce
As small businesses grow, many owners find themselves managing employees for the first time. Keeping a team motivated and engaged can make a significant difference in productivity, customer experience, and employee retention. In this seminar, participants will explore practical strategies for building a positive workplace culture that encourages employees to take pride in their work.
Participants Will Learn How To:
- Understand the key factors that influence employee motivation and engagement
- Create a positive workplace culture that supports productivity
- Use recognition and feedback to encourage employee performance
- Communicate expectations clearly and effectively with employees
- Build a team environment that supports retention and long-term success
Pricing available upon request
16
Seminars & Workshops
6
Topic Areas
4
Delivery Formats
1–7 hrs
Flexible Duration
14
Programs Delivered in 2026
Marketing & Sales
Finding and Reaching Your Ideal Customers
Many small business owners struggle with marketing because they try to reach everyone instead of focusing on the customers most likely to buy from them. In this seminar, participants will learn how to clearly identify their ideal customers and develop practical strategies for reaching them.
Participants Will Learn How To:
- Identify and define their ideal customer profile
- Understand the needs and motivations of their target market
- Choose marketing channels that align with their audience
- Focus marketing efforts where they are most likely to generate results
- Avoid common marketing mistakes that waste time and resources
Pricing available upon request
⭐ Most Requested
Google Business Profile Optimization: Get Found by Local Customers
When customers search for businesses near them, Google Business Profile often determines which companies they discover first. In this seminar, small business owners will learn how to fully optimize their Google Business Profile to improve visibility in local search results and attract more customers.
Participants Will Learn How To:
- Fully optimize their Google Business Profile
- Improve visibility in local Google search and Maps results
- Use photos, posts, and updates to attract attention
- Respond to customer reviews professionally to build trust and improve visibility
- Avoid common mistakes that hurt local search visibility
Pricing available upon request
Storytelling That Sells
Customers rarely remember a list of features, but they remember stories. In this seminar, entrepreneurs will learn how storytelling can make their marketing messages clearer, more engaging, and more persuasive. Participants will explore how to frame their products and services around customer problems, solutions, and real-world outcomes.
Participants Will Learn How To:
- Use storytelling to communicate the value of their products or services
- Frame their business around customer problems and solutions
- Turn product features into meaningful customer benefits
- Make marketing messages more memorable and persuasive
- Apply storytelling techniques in sales conversations and marketing content
Pricing available upon request
⭐ Most Requested
Speak Your Business: Communicating Your Value Clearly
Many entrepreneurs know their business inside and out — but struggle to explain it clearly to others. Whether you're networking, pitching your business, speaking to customers, or presenting an idea, clear communication can make the difference between confusion and opportunity.
Participants Will Learn How To:
- Clearly explain what their business does and who it serves
- Craft a concise and memorable elevator pitch
- Use storytelling to communicate their value proposition
- Structure messages that resonate with customers and partners
- Speak about their business with greater clarity and confidence
Pricing available upon request
Technology
⭐ Most Requested
AI for Small Business: Using ChatGPT & Copilot to Work Smarter
Artificial Intelligence tools like ChatGPT and Microsoft Copilot are quickly becoming practical tools for small business owners. In this seminar, you'll learn how entrepreneurs are using AI to create marketing content, streamline routine tasks, generate ideas, and solve everyday business problems faster. Through real examples and simple prompts, you'll see how these tools can help you save time and work more efficiently. No technical background required.
Participants Will Learn How To:
- Understand what AI tools like ChatGPT and Microsoft Copilot can realistically do for a small business
- Write effective prompts that produce useful business results
- Generate marketing content such as social media posts, emails, and website copy
- Use AI to brainstorm ideas, solve problems, and overcome creative blocks
- Reduce routine administrative work using AI-assisted tools
Pricing available upon request
Extended Workshops
Speak Your Business Workshop: Communicating Your Value with Clarity and Confidence
Many entrepreneurs struggle to clearly explain their business when speaking with customers, partners, or potential investors. This interactive workshop helps participants develop the communication skills needed to confidently present their business and value proposition. Through guided exercises, participants will learn how to structure their message, craft a compelling elevator pitch, and use storytelling to make their business more memorable.
Participants Will Learn How To:
- Clearly articulate what their business does and who it serves
- Develop a compelling and memorable elevator pitch
- Use storytelling to communicate their value proposition
- Structure messages that resonate with customers and partners
- Speak about their business with greater clarity and confidence
- Adapt their message for networking, presentations, and sales conversations
Pricing available upon request
How to Start a Small Business: From Idea to Action
Starting a business is an exciting opportunity — but success requires more than just a good idea. This full-day workshop provides aspiring entrepreneurs with a structured introduction to the key steps involved in launching a small business. Participants will explore how to evaluate their business idea, identify target customers, estimate startup costs, and develop a practical roadmap for moving forward.
Participants Will Learn How To:
- Evaluate whether their business idea is feasible
- Identify their target market and potential customers
- Estimate startup costs and understand basic financial considerations
- Explore pricing strategies and revenue potential
- Understand the key components of a simple business plan
- Identify the next steps needed to move from idea to launch
Best For:
Aspiring entrepreneurs, early-stage startups, and individuals exploring self-employment as a career path.
Pricing available upon request
Ready to Schedule a Seminar for your Organization
Custom programs are available. Contact Brian to discuss scheduling, format options, and program details.
Or contact Brian directly: brian@crackeditnc.com · 910.650.7197